WILLIE G DAVIDSON TO RETIRE - JUST BIKES (2024)

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    WILLIE G DAVIDSON TO RETIRE - JUST BIKES (3)

    Willie G Davidson to retire

    The announcement, made on March 16th, stated that in addition to the ambassadorial role, Willie G will also have input into Special Design Projects as 'Chief Styling Officer Emeritus'

    March 21, 2012 8:10 AM AWST

    After nearly 50 years as head of styling, Willie G. Davidson is retiring from Harley-Davidson, but will continue to be involved with the iconic American motorcycle company as a brand ambassador.

    Willie G Davidson to retire

    The announcement, made on March 16th, stated that in addition to the ambassadorial role, Willie G will also have input into Special Design Projects as 'Chief Styling Officer Emeritus'.

    "Throughout my life, I have been truly fortunate to have the opportunity to marry my passion for design with my love for this amazing brand that runs so deeply in my veins," Willie G. said. "What's most rewarding has been to see the impact our motorcycles have on the lives of our customers. Everything we do in styling is based on the notion that form follows function, but both report to emotion."

    Over the course of his career, Willie G., 78, built a design team at Harley-Davidson that established the company's unrivaled leadership in custom, cruiser and touring motorcycles. Today, the styling department is led by 19-year company veteran Ray Drea, Vice President and Director of Styling, who has worked collaboratively with Willie G. in the development of numerous milestone vehicles.

    "It has been my privilege to work alongside many incredibly talented people at this company and I have great confidence the future of Harley-Davidson's design leadership will continue to grow in its pre-eminence," Willie G. said. "I look forward to spending time with riders at rallies and to my involvement in special design projects."

    "Few individuals have the kind of impact on an organization, a brand and a lifestyle that Willie G. has had," said Keith Wandell, Chairman, President and Chief Executive Officer of Harley-Davidson, Inc. "Everyone with a love for motorcycles owes a great deal to his vision and talent, and all of us have been blessed by his presence. His legacy will continue to grow, thanks to the talent he has nurtured in the Harley-Davidson styling studio."

    Willie G. has long served as ambassador of Harley-Davidson at rallies around the world - meeting riders, talking to customers, lending his famous signature to jackets, and setting an example of being close to the customer that has become one of the hallmarks of the company.

    Grandson of one of the company's founders, William A. Davidson, and son of William H. Davidson, its second president, Willie G. joined the company as its first head of styling in 1963. With responsibility for the look of all Harley-Davidson motorcycles, landmark motorcycles to emerge from Willie G's styling studio team include the Super Glide, which established the factory custom category in 1971, Low Rider, XLCR, Heritage Softail Classic, Fat Boy, V-Rod and Street Glide. He is also one of the 13 Harley-Davidson executives who purchased the company from AMF, Inc. in 1981.

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    WILLIE G DAVIDSON TO RETIRE - JUST BIKES (2024)

    FAQs

    Are Harley sales declining? ›

    Harley-Davidson global sales performance disappoints. global sales in 2023 declined at 168.050 (-5.0%), although almost positive data from the partnership recently started up in India. McD tracks new vehicles registrations across the World (over 85 countries), reporting data on calendar year.

    What does the Willie G skull mean? ›

    The Harley-Davison Skull logo is called the 'Willie G Skull Chrome,” which was named after its creator, Willie G Davidson – the son of the former Harley president and grandson of the original co-founder of the company.

    What happened to Willie G? ›

    On March 16, 2012, it was announced that Willie G. would retire from Harley-Davidson on April 30, 2012. He is to remain involved as brand ambassador, and in Special Design Projects as Chief Styling Officer Emeritus.

    What motorcycles did Willie G design? ›

    His most notable achievements can be seen in the signature styling of Harley-Davidson's classic motorcycle lines, including the Springer, Low Rider, Cafe Racer, Heritage Softail and, of course, Super Glide.

    Is Harley-Davidson in trouble? ›

    For the full year, global retail sales of Harley-Davidson motorcycles were down 9 percent versus prior year. North American retail performance continues to be adversely impacted by higher interest rates, economic uncertainty, and lower sales of non-core motorcycles.

    Why is Harley-Davidson struggling? ›

    In short, the reason Harley Davidson is struggling is because they decided in the past to become a marketing company instead of an innovative company. This wasn't always the case, but sometime along the way HD decided to get out of racing where innovation typically is bred.

    What does death skull tattoo mean? ›

    The human skull tattoo generally represents death, the person wearing this tattoo usually uses it symbolize the fact that death does not scare them. It also reminds people that death is inevitable, therefore we should live always live life to the absolute fullest.

    What is the meaning of the 7 skulls? ›

    The Skulls of Seven is an honor society that prides itself on commitment to seven virtues: tradition, history, scholarship, loyalty and friendship, citizenship, service, and honor.

    What does the skull with two wings mean? ›

    Skull with Wings: A Symbol of Freedom and Power.

    Who is the grandson of Harley-Davidson? ›

    Renowned figure Willie G. Davidson has unveiled his latest literary venture, "Ride Free: A Memoir," chronicling his unique journey as the grandson of a Harley-Davidson Motor Company co-founder.

    How old was Willie Lose? ›

    William Keith Los'e (22 July 1967 – 7 September 2022) was a Tongan rugby union player who played as a lock. After retiring from playing, he worked as a radio host and TV commentator.

    What does the skull on the Harley-Davidson logo mean? ›

    It was painted on every Harley in 1933 to try and stimulate sales after the depression. It was after 1930 when motorcycle riders were being thought of as outlaws, and using the skull and crossbones as their emblem.

    Did Elvis own motorcycles? ›

    Elvis Presley and motorcycles are somewhat synonymous, but the mental picture for many Americans would be the King and his accompanying Harleys. But the rock star/movie star had affinities for a motorcycle of the British variety as well, purchasing a fleet of Triumph bikes for himself and his entourage in 1965.

    Who owned Harley in 1975? ›

    AMF (American Machine and Foundry) owned Harley-Davidson motorcycles from 1969 to 1981.

    Why are Harley sales declining? ›

    The company said global motorcycle shipments declined due to "prudent dealer inventory management and market conditions," while apparel sales dropped as "high dealer inventory levels" resulted in lower replenishment. For 2024, the company expects motorcycle sales to be flat to down 9%.

    What is the future outlook for Harley-Davidson? ›

    Harley-Davidson's revenue and earnings are forecast to decline at 4.2% and 0.5% per annum respectively. EPS is expected to grow by 1% per annum. Return on equity is forecast to be 15.6% in 3 years.

    What is the financial situation of Harley-Davidson? ›

    Harley-Davidson's 2023 performance reflects a mixed outcome, with a slight increase in annual revenue to $5.836 billion, up 1% from the previous year. However, the fourth quarter saw a revenue decline of 14% at HDMC, which was somewhat offset by a 15% growth at HDFS.

    Are motorcycle sales increasing or decreasing? ›

    The global motorcycle market was estimated to grow from over 133 billion U.S. dollars to some 136 billion in 2023 as the market continued to recover from the revenue drop recorded at the onset of the COVID-19 pandemic. This rebound somewhat dampened amid supply chain issues in 2022.

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